My Role
- UX Strategy
- Information Architecture
- UI Dev Direction
- User Journey Architecture
- SEO Optimization
Team
- Ryan Kershner
- Katie Donahoe
- Alex Smith
- Amit Argawal
- Jeff Filo
Problems to Solve
We needed to support PTC University’s new subscription offering but the current system was out-of-date and didn't connect to our new Learning Management System. Usage of the old system was poor and it was hard to find.
Solution
Design and build a homegrown search tool inline with PTC University's brand and tech stack. Add modern features and capabilities that allow users to discover the new training offering.
Key Features
- Full filtering capability based on a simple information architecture.
- Users can search based on their primary and secondary criteria.
- URL updates based on filter choices.
Outcome
- Pageviews increased over 200% from February 2020 to October 2020.
- Classes are filling up at a record rate.
